Marketing Portfolio
Liam Blasdel
Real Marketing Work
CAVEA Business Tracker
This is a continous and ongoing project for a events space that I operate. I research local businesses and judge if they could benefit from our events space. I then reach out to them via email or even in person if nearby. This is mostly just to further the awareness of the space. The room has a strong capability but it lacks in public knowledge.
Production of Graphics for on Campus Events
I produce all graphics for events in our events space including for our University Marketing Department (promoting the University) and the Colleges Marketing Department (The marketing teachers) graduation celebration and programs. I use mostly my own images to create marketing materials and presentation materials.
Photo for external use on standard screens.
Video of events space screen playing design I created.
In Progress Project - Images of Rooms for Rent on Campus
A recent project I have been personally working on after receiving many emails requesting images of the rooms. I think most people don’t let their minds go wild when they don’t yet know the limitations. Even if there are many limitations, knowing them frees clients to dream up an ideal event. I have been taking standarized images and using balanced lighting while working around class schedules in order to get the rooms cleaned and in great condition before capturing the rooms.
Coursework Marketing Work
As social media marketing has grown more and more we have been focusing on the social media aspect of marketing and has been a major focus of our coursework. As I move into higher level classes more active coursework will be done.
Coors Winter Social Media Marketing Project
I was tasked with learning to meet certain digital deliverables for social marketing. I mostly focused on meeting 9:16 (1080 x 1920 px) as my teacher was aware of my work for the CAVEA (the events space I operate, she was aware of the 16x9 and ultrawide content I produced due to holding an event there).
The focus was on the summer and catering to a snowed in audience. Coors is a global brand but origiinated in Golden, Colorado, just outside of Denver. Golden is the gateway to the mountains and as such Coors Banquet has become a staple beer on and off the mountains of Colorado.
I researched what I could for the brand guidelines of Coors as well as legal requirements. I also researched prior marketing work and what they focused on. Images of cowboys and the wild west were all over but for many in Colorado a Coors Banquet is whats there on a day out at the lake or sat in the back of a fridge waiting for a someone to ask. My goal was to tone down the heavy messaging for a more grounded portrayal.
Below are a few “stories” I produced.
I do have AI created coursework I have done as required by one class but I don’t want to share it unless you would like to see it. I have little intrest in utilizing 100% AI based marketing but reach out if you’d like to see the work
Feel free to send me an email with any questions or anything at all!
Thank you for the consideration! EMAIL: lblasdel@hotmail.com